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Reliance ADAG’s DTH Service To Be Launched On Tuesday
(4 votes, average: 3.5 out of 5)
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The long awaited Direct-to-Home service from Reliance ADAG will be launched on Tuesday, reports Afaqs. Reliance will be starting with a basic offering of about 200 channels. The price will be an aggressive Rs.200-250.
Reliance will be using the MPEG-4 technology for compression in their DTH platform. MPEG-4 is an advanced technology that allows upto 30% more channels on the same transponder. The established players of the market, Dish TV and Tata Sky use MPEG-2 technology. However, the choice of technology only affects the number of channels that can be delivered and not the audio-visual reception quality.
The older players, Dish TV and Sky TV has said that they have proved in front of TRAI that MPEG-4 does not offers superior audio-video quality. Well although this is true, I’m sure Reliance will market it heavily to prove its superiority over the existing platforms.
Again, I believe the customers should stay informed that the older MPEG-2 set-top boxes won’t be able to work with the new MPEG-4 reception. Dish TV had earlier said that upgrading everyone to the new MPEG-4 technology will include unnecessary expenditure for the DTH service provider.
DTH war in India is heating up. Besides Reliance, Bharti will also be entering the DTH market soon. With cable TV prices skyrocketing and the reception quality downgrading, DTH seems like the only viable option. Many have opted for it already, and the aggressive marketing by the players is turning the heads of the rest. ADAG sure can get aggressive on the price front. Let’s see how Bharti plays its game now.
Do let us know if your comments / feedbacks about the Reliance’s DTH service.
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mere paas tatasky ke 2 connction hai, lekin mai iss service se santusht nahin hoon. mai reliance ki dth seva lena chahta hoon. rliance dth ka email id likhen. - Nar Narayan Goyal